David “Simp” Simpson Jr.

David served with honor. Like many who come home, he carried wounds you couldn’t see. His story is why Simp’s Standard Co. exists—to speak up for those fighting silent battles and to move hope forward, one conversation at a time.

“Honoring the fallen. Healing the living.”

Every purchase helps us raise awareness and support the community we love—especially our veterans and anyone navigating mental health struggles.