Our Story

Simp’s Standard Co. was created in honor of David Simpson — a veteran, a father, and a man whose story deserves to be heard.

When he came home from service, the war didn’t stop. It just moved into his mind. Like so many of our veterans, he fought an unseen battle every single day — a battle with trauma, addiction, and the weight of things most of us will never fully understand.

David — or “Simp” as he was known — didn’t give up, but the system gave up on him. The resources weren’t enough. The support wasn’t there. And while he’s no longer with us, his life and struggle have become the reason we raise this standard now.

Simp’s Standard Co. exists to honor his name and fight for those who are still in the battle — the ones who came home, but never felt whole again. We drop faith-rooted apparel with purpose, power, and a mission to support veteran mental health. Every piece reminds the world: we see them. We remember them. We stand with them.

This isn’t just merch. It’s legacy. It’s faith in action. It’s the standard now.

Simp’s Standard.